The Bronx Chronicle is web-savvy outlet of news, events & interest that caters to a new generation of well connected and social media driven Bronxites, not only providing them with recent and upcoming goings on, but offering them a real place to have their voices heard.
The Bronx Chronicle stands in the direct middle of major Bronx populations separated largely by age & culture (and thus social stratum), but desired to speak equally to all. This required a focus on design elements Bronxites all share appreciation of, as well as an accepted sense of gravitas, which helps communicate the passion and integrity of the organization.
The branding is based around Bronx colors, and the logo has evolved to different versions, each signifying a different media format, and therefore a different style of communication.)